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Color Your Business

Nothing is more effective when your business-critical documents absolutely must make a compelling first impression — and in today’s ultra-competitive business climate, first impressions mean everything.

Now, thanks to Magnum’s Color Solutions, there’s never been a better time to seize the competitive advantage of color with the cost controls you need, without sacrificing the black-and-white capabilities you rely on.

Why Choose Color?

Capture Attention

Color grabs attention. Attention spans and message recall increase by 82% when color is used to highlight key information. Color creates a positive image. 83% of business professionals believe color in logos and presentations makes them appear more successful. People are 55% more likely to pick up a full color piece of mail first. By using color on an envelope, your customers are more likely to capture the attention of their target audience.

Enhance Productivity

Color is desirable. 75% of companies with in-house color capability would feel inconvenienced without it. Color reduces search time by as much as 80%. Contracts, insurance policies and other lengthy documents can be made more understandable by highlighting important information with color. Color reduces errors by 80%. Highlighting important information and instructions helps customers fill out forms correctly the first time.

Improve Communication

Color increases comprehension by as much as 73%. Your customers’ prospects will understand sales presentations faster and more clearly. Color increases learning and retention by 78%. Educating technical and service staff is more effective when training materials are in color.

Boost Sales